Karakoram International University Gilgit-Baltistan

Dr. Ammar Hussain, currently serving as the Head of the Department, has been an integral part of Karakoram International University since 2006. With over 19 years of experience in academia and industry collaborations, Dr. Hussain has significantly contributed to the growth and success of the department. Dr. Hussain completed his MS in Marketing from SZABIST Pakistan, where he laid the foundation for a career marked by a passion for research and teaching. Driven by a keen interest in advanced marketing concepts and practices, he pursued and successfully completed a PhD in Marketing from the University of Bedfordshire, UK. Throughout his tenure, Dr. Hussain has demonstrated exceptional leadership and a strong commitment to academic excellence. His areas of expertise include Consumer Behaviour, Brand Management, Advertising, Organizational Behaviour, HRM, Entrepreneurship and Project Management Under his guidance, the department has witnessed remarkable growth, including the introduction of innovative teaching methods and fostering partnerships with leading national and international organization. Dr. Hussain continues to inspire students and colleagues through his engaging teaching and leadership style, impactful research, and dedication to bridging theory with practical industry insights.

B.Sc. (Hons) Agriculture University of Arid Agriculture Rawalpindi
MBA (Marketing) University of Arid Agriculture Rawalpindi
MS (Marketing) Shaheed ulfiqar Ali Bhutto Institute of Science and Technology
PhD University of Bedfordshire

Assistant Professor Karakoram International University
Lecturer Karakoram International University

• Consumer Behaviour: Studying decision-making processes, consumer psychology, and factors influencing purchase intentions. • Digital Marketing: Exploring online marketing strategies, social media engagement, influencer marketing, and e-commerce trends. • Brand Management: Analysing brand equity, brand positioning, and brand loyalty in competitive markets. • Advertising and Promotion: Investigating the effectiveness of advertising channels, content strategies, and integrated marketing communications. • Services Marketing: Examining customer experience, service quality, and relationship marketing in service industries. • Organizational Behavior: Investigating individual and group dynamics, motivation, leadership, and team performance in organizational contexts. • Human Resource Management: Exploring talent acquisition, training and development, performance management, and employee well-being. • Innovation and Entrepreneurship: Studying factors influencing innovation processes, entrepreneurial ecosystems, and start-up management. • Project Planning and Scheduling • Project Performance Measurement • Stakeholder Management • Leadership in Project Teams • Sustainability in Projects

The impact of cross border e-commerce platforms on firms’ growth of Pakistan, Rehman, Z. U., Sanaullah, A., Hussain, A., Alam, M., Nadeem, R., Hussain, A. G., & Asif, M.
Sustainable HRM and Employee Motivation: Investigating the Role of Green HR Practices in Enhancing Workforce Commitment and Organizational Citizenship Behavior, Sanaullah, A., Hussain, A., Shahin, S., Haider, S., & Hussain, D
Organic Food Purchase Intentions: The Applied Model of Planned Behavior Theory and Outcomes, Baig, K., Hussain, A., Bano, R., & Sanaullah, A
Counterfeit Intentions of Pakistani Consumers: Effect of Personal and Social Orientation on Counterfeit Purchasing Intentions, Hussain, A.,
Counterfeit Intentions of Pakistani Consumers: Effect of Personal and Social Orientation on Counterfeit Purchasing Intentions, Hussain, A.,
Exploring the Factors Affecting the Online and Offline Impulse Buying Behaviour of the Millennium Generation, Hussain, A., Khan, R. S., & Tahir, N. A.
Investigating the Impact of Power Outages on Sustainable Community Development: Exploring the Local Community's Perception in Pakistan, Ali, Z., Hussain, A., & Hussain, S.
Job Satisfaction as a Predictor of Wellbeing Among Secondary School Teachers, Hussain, S., Saba, N. us, Ali, Z., Hussain, H., Hussain, A., & Khan, A
Assessing the Socio-Economic Impacts of Rural Infrastructure Projects on Community Development, Hussain, S., Maqbool, R., Hussain, A., & Ashfaq, S.
Effect of Store Environmental and Individual Factors on Impulse Buying Behaviour of Pakistani Consumers, Hussain, A., Khan, T. & Khan, S.,
A Structured Literature Review on Impulse Buying: Online Jitters and Offline Jeepers, Hussain, A., Ali, Z., Ullah, M., & Rasool, F.
The Impact of Congruence on Student Academic Performance: Assessment of Holland Theory in Non-Western Culture, Hussain, A., Hussain, S., & Ali, Z.
Breakdown in Monitoring Project Performance to Reduce Transaction Cost in Public Sector Construction Projects: A Case Study from Pakistan, Ali, Z., Hussain, A., & Ahmed, Z.
Geopolitical Significance of Gilgit-Baltistan for CPEC, Hussain, I., Hussain, A., Hussain, I., Hussain, A., & Aman, J
Ethical Leadership and Employees’ Outcome through the Sequential Mediation of Ethical Work Climate and Reward System Politics, Khan, S. A., Hussain, A., Abbas, Z., Saleem, M., Mahmood, F., Husain, I., & Ahmed, Z.
Ethical Leadership and Employees’ Outcome through the Sequential Mediation of Ethical Work Climate and Reward System Politics, Khan, S. A., Hussain, A., Abbas, Z., Saleem, M., Mahmood, F., Husain, I., & Ahmed, Z.
Investigating the Relationship between Work-family Enrichment and Psychological Well-being: The Mediating Role of Meaningful Work, Nosheen , S., Hussain, A., & Khan, T. I.
Antecedent of Customer Satisfaction with impact of Logistics Service Quality, E-Payment through Moderating Role of Information and Communication Technology, Khan, S. A., Hussain, A., Haider, A., & Zia, M. H.
Practitioners’ Perception on the Critical Determinant of Uncertainty Factors that Influence Transaction Cost in Highway Construction Projects, Ali, Z., Hussain, A., & Ullah, M.
Project Knowledge Sharing: A case study of Pakistani organization, 18. Bashir, H., Ahmed, S., Hussain, A., Khan, M. T., Abbas, M., Lodhi, S. A., Junaid, M., Ahmed, M. & Shah, L
Conceptualizing and Assimilating the Theme of Sustainable Project Management: A Chronological Review. , Ullah,M.; Hussain,A. & Abbs,M
A Construct Validation Approach for Exploring Sustainability Adoption in Pakistani Construction Projects, Ullah, M., Khan, M. W. A., Hussain, A., Rana, F., & Khan, A
Structural Model for the Antecedents of Sustainable Project Management in Pakistan, Ullah, M.; Khan, M.W.A.; Kuang, L.C.; Hussain, A.; Rana, F.; Khan, A.& Sajid, M.R. A
Investigating the Practices of Project Governance in Public Sector Infrastructure Program in Pakistan, Khan, A., Waris, M., Ismail, I., Sajid, M.R., Ali, Z., Ullah, M. & Hussain, A.
Intention to purchase counterfeit luxury products: A comparative study between Pakistani and the UK consumers, Hussain, A. & Kofinas, A.K., & Win,S.,